Lowering the price is a one-directional, single-axis choice. Either it’s cheaper or it’s not. At first, the process of lowering your price involves smart efficiencies. It forces hard choices that lead to better outcomes. Over time, though, in a competitive market, the quest for the bottom leads to brutality. The brutality of harming your suppliers, […]
Tag Archives: Seth Godin
The brutality of compromising your morals and your mission:: The problem with the race to the bottom is that you might win. Even worse, you might come in second.
Get rich (quick) Enrich your world by creating value for others. Enrich your health by walking twenty minutes a day. Enrich your community by contributing to someone, without keeping score. Enrich your relationships by saying what needs to be said. Enrich your standing by trusting someone else. Enrich your organization by doing more than you’re […]